5 Genius Health Insurance Postcards To Stand Out

Health insurance postcards are a powerful marketing tool for connecting with your best prospects — and getting them to call in.

It comes down to including the necessary health insurance direct mail design elements — which you can see here!

1.) Attract 90% of prospects by personalizing your health insurance postcard

90% of consumers today find personalized marketing appealing.

Why?

Because people like being personally communicated to, so they feel special!

See where <<First>> is on the above health insurance mailer?

That’s where the first name of each recipient on your mailing list will automatically get printed!

2.) Emphasize Your Contact Info To Generate Calls

Don’t forget to tell prospects how to contact you and who you are!

Include these elements on every health insurance mailer:

• Company Name
• Logo
• Website
• Phone number
• Return Address

3.) Promote a special offer on your mailers your prospects will call you for

Your prospects may not need a broker when they initially see your health insurance postcard —

HOWEVER:

A risk-free special offer on your health insurance postcards will entice them to save your direct mail piece, stick it on their fridge, and call YOU when they do need you.

4.) Double your special offers to make your business irresistible

Following up on #3, why not double your special offers to make calling your business a flat-out MUST?!

Here’s an example on this health insurance postcard:

5.) Show off 5-star reviews to create credibility in your service

Google has us trained to translate 5 golden stars = a must buy!

So use that to your advantage:

Showcase a 5-star review from a current happy client and promote the value of your business, like this:

Just by having those 5 gold stars and the review instantly makes this health insurance postcard seem like it’s from a very legitimate business!

Remember:

Consistency of marketing is the #1 success action of our most successful clients.

Whatever marketing you can do, do it consistently throughout the year to stack your business above your competitors.

Design and mail your own cards using the templates from this blog post! Click here to start designing now!